What is Search Engine Optimization?
Search engine optimization (SEO) is a set of activities that will enable your web pages to become one of the top answers when a searcher is looking for the products and services you offer. The goal of SEO is to make your website control as much screen real estate as possible on the first search engine results page (SERP) for one of the words or phrases for which you want to be found. SERPs typically contain areas for paid ads, related images, and the organic search results list. The organic search results list is the list of web pages that match the search criteria entered by the user.
A recent study confirms what the search engines and SEOs have known for a long time; organic search generates the greatest number of website visits.
- Organic search – 47%
- Direct traffic (bookmarks and typing in the URL) – 29%
- Referrals (links from emails and other non-search engine websites) – 15%
- Paid ads – 6%
- Social (Facebook, Twitter, LinkedIn, etc) – 2%
Who needs Search Engine Optimization?
If you have competitors, you need SEO! SERPs are created based on a query input by someone who is searching for a product or service to buy. Think about that! People who already know what they want and are ready to buy are looking for the best place to make a purchase. SEO brings you qualified leads!
The top 4 spots in the organic search results list get the lion’s share of the clicks. That’s where you need to be!
Not Just Any Visits, You Need Targeted Traffic!
When done right, SEO can provide a long-lasting stream of targeted traffic (qualified leads) to your website. SEO done by jenkinswebworks.com will make sure your website works well with the major search engines, gains high rankings for your pages, and makes sure that the performance of your web marketing efforts stays strong over time.